If you've ever had writer's block, wondered how to use your writing purposefully, or struggled with content creation this episode is for you. Today's guest is John Romaniello. For those who don’t know John Romaniello, John is a NYT best selling author. He wrote, “Engineering the Alpha” which is a highly acclaimed fitness book. He is a pioneer in the fitness coaching realm was one of the first people to start the online fitness industry. John shares some incredible insight into why your writing has long term value, why writing is still the most important aspect of your business, and how you can work on becoming a better writer. This episode of covers: The beginnings of the online fitness industry and community Writing and content in the fitness industry Tips for getting your work published How to become a better writer and storyteller What makes certain writing great Finding your own voice as a writer Why writing is still the most important factor in your business Why using Instagram only for content can be risky and biased Assumptions that newer content is “better” The importance of having a website you can control Why writing has long term value Ways you can focus on bettering your writing Assessing your weaknesses as a writer How great writing contributes to how others perceive you Wording, language, commas, and syntax Why people get writer's block Tips for getting over writer’s block Removing opportunity and helping those with depression Vulnerability vs. exposure Serving others and sharing your truth through writing