You have to know who you're meeting first way before you plan anything else. Sure, there's basic tactical knowledge required to properly execute proper marketing communication. However, what makes picking a time and place dramatically easier is having a detailed understanding of the person that should be there. When you do it makes everything else about the message ten times more effective. That's what I talk to Ryan Anderson, of Alliance Insurance Group, about as he starts to figure out where he needs to be. P.S. This might certainly be the right place you should find time to be.